New Nordic Food

Innovation in the food, tourism and experience industries

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The food industry is one of the biggest and most important industries in the Nordic countries. The Nordic Innovation Centre’s (NICe) overall aim with the New Nordic Food focus area is to support the development of an innovative and competitive Nordic business sector, based on the diversity of Nordic raw materials, ingredients and traditions.

Nordic food and food culture
The Nordic countries are known for purity, freshness and simplicity. This is also true for Nordic food. An increasing number of consumers, restaurants and catering organisations are now asking for food with such qualities and characteristics. New Nordic Food can prove to be the answer to this demand.

This Nordic Innovation Centre initiative is part of the overall New Nordic Food-programme under the Nordic Council of Ministers. (See: www.nynordiskmad.org)

Market potential
A number of Nordic entrepreneurs and SMEs are already established as niche operators offering unique products and services based on distinctive raw materials and ingredients. Properly handled, there is a large commercial potential for growth.

Within the international gastronomic sector it is considered that “The next big kitchen will come from the North”. However, in order to meet the upcoming market demand, Nordic food producers and SMEs need to combine forces, both in terms of expertise and capacity. Our vision is that new nordic food will become a well-established concept along with actual products and services, both for inhabitants in the nordic countries, tourists and the global food market.

Boosting commercialisation
NICe is financing six new projects which aim to support the development of an innovative and competitive Nordic business sector, based on the diversity of Nordic raw materials, ingredients, traditions, processed foods and processing methods, preparation and cooking practices.

These projects focus on new and innovative:

Contact:
Hilde M. Helgesen
Senior advisor
Mobile: +47 416 86 571
h.helgesen@nordicinnovation.net

På den frodige, lille øya Brimse utenfor Stavanger, bor bonden Frode Ljosdal. Han lever i pakt med Ny nordisk mats budskap, og leverer førsteklasses råvarer til Stavangers beste restauranter, og selveste Noma, den danske restauranten med to stjerner i Michelin-guiden.

Lokal norsk sjokolade med fransk suksess og grønlandske urter er i fokus på matmessen Buffet i Stavanger onsdag 2. juli. Ny nordisk mat disker også opp med finsk mellanmål til sultne gjester.

Det vrimler av matglade mennesker, deilige lukter og smaker på Bocuse d‘Or i Stavanger. Midt i det hele står Ny nordisk mat og presenterer mangfoldet og kvaliteten i det nordiske kjøkkenet. Tirsdag 1. juli var det spesielt fokus på den nordiske osteproduksjonen.

Barn og unge og unge familier i Norden spiser mindre sjømat enn de eldre generasjonene. Det ønsker Ny nordisk mat å å gjøre noe med. Wenche Andersen, en av Ny nordisk mats ambassadører, ga barna adgang til kjøkkenet og viste hvor enkelt det er å lage sjømat på matmessen Buffet i Stavanger mandag 30. juni.

”Det nordiske kjøkken” har etter hvert blitt ”hot” med flere nordiske kokker som har markert seg internasjonalt blant annet forbindelse med Bocuse d’ Or, men nå utfordrer Nordisk ministerråds institusjon for innovasjon, Nordisk Innovations Center, matvareindustrien i Norden til å komme på banen.

Det nye nordiske kjøkken er en av de neste store mattrendene; på hjemmemarkedene og globalt. Det er friskt, enkelt og rent. Ny nordisk mat åpner sin deltagelse under Bocuse d‘ Or i Stavanger med en innovativ vernissasje med ny nordisk kunst, musikk og mat.

Tid og sted: Søndag 29.6: 18.00 i Kunstgalleriet, Madlaveien 75, Stavanger

Nordic Innovation Centre (NICe) received 69 expressions of interest (EOIs) in the call for New Nordic Food, Innovations in the food, tourism and experience industries. NICe’s aim is to finance around 6 to 8 projects in the end and therefore, unfortunately, the number of EOIs invited to send in a full application had to be narrowed down to 18. Find out which projects are still in the running...

The Nordic Council of Ministers launched the programme ‘New Nordic Food’ on 1 November 2006 at a fringe event in conjunction with the Nordic Council’s Session in Copenhagen.