A penny for your thoughts!

Using and understanding investment in the Creative Industries
Creative Industries (CI) have experienced significant growth in recent decades but lack of investment capital has been a barrier to competitiveness. Numerous reports have called for increased access to capital. However, attracting seed capital and investment to creative sectors is one thing; using it and managing it in the right way – a way that is both productive and accountable to investors – is another thing.

If we are to understand how investment in the CI are to be used in the most effective way we need to understand how the creative and investment sectors can better understand one another. Presently there are a series of asymmetries that block effective communication between potential investors and recipients. In particular differences style of organizational and business cultural and management and very different appreciations of what investment involves.

The project aims at facilitating these asymmetries, buy writing a guide book to the investment process in CI – with a focus on Design. The aim of the book will be to aid Designers (as well as other creative industries) in the process of finding and understanding the use of seed and venture capital.

Project duration: March 2007 - March 2008

Contact person:
Margret Sigurdardottir, University of Iceland